Getting Comfortable with Self-Promotion with Tess & Jess

Jessie Shanks and Tess Liautaud discuss the uncomfortable and fraught topic of ‘promotion’. For most artists ‘self promotion’ is one of their least favorite aspects of ‘making a life in music’, yet it is a necessary tool. Shows don’t magically appear on the stage and audiences don’t just materialize from mere wishes! The word must be spread and information must be shared. Shanks spent a good handful of years managing local music venue Blue Smoke and Liautaud has created a career in music from the ground up, performing, touring and releasing albums. They explore the collaboration between artist and event promoters and how the two sides can work together to meet each other's expectations and build a sustainable show environment for all. They don’t pretend to have all the answers but they do have some insider knowledge and a little lived experience to refer back to.